Lukashenko backs Forestry Ministry's idea to promote proprietary trade platforms

MINSK, (BelTA) – Belarus President Aleksandr Lukashenko has backed the Forestry Ministry's endeavor to promote proprietary trade platforms under the umbrella brand Lesnoi Domik [Little Forest Home], BelTA learned from Belarusian Forestry Minister Aleksandr Kulik after the minister delivered a report to the head of state.

Aleksandr Kulik said: “The idea to create trade platforms under the Lesnoi Domik brand has been backed. The president examined the slides in detail and backed the idea. And he gave instructions to promote it so that we would go out and meet our customers.”

All the products made by Belarusian forestry enterprises have been sold only via woodworking divisions until recently. A chain of 15 trade platforms under the umbrella brand Lesnoi Domik [Little Forest Home] has been created in order to improve access to the products. The retail outlets are located not only in oblast capitals but also in major cities. Belarusians are encouraged to buy products made by the forestry enterprises and other Belarusian manufacturers. For instance, products made by enterprises of the Belarusian timber, woodworking, pulp and paper industry concern Bellesbumprom, paints and varnishes, metal goods.